Two areas of expertise • Petr Kuchynka • CzechPPC.com

Two Things I Do Really Well

Not an agency. Every project handled personally. Choose what fits your situation or a combination.

01
For E-commerce & B2B

PPC Without pMAX

Performance Max made campaign setup simpler, but at the cost of control. You cannot see what you are spending on. The algorithm pays for people who would have come anyway. It optimises for revenue, not profit.

I do the opposite: structured campaigns where you know exactly where and why your ad appears. Bidding reacts to the real profit of each product, not vanity metrics.

Most interesting to me are mid-size e-commerce stores and B2B companies where I can build something that genuinely works.

What you get
In-depth audit of existing campaigns (what is failing and why)
Migration to structured Shopping and Search campaigns
Exact match and negative keywords for full control
Clean product feed with margin-based segmentation
Precise order tracking with no lost conversions
Bidding set by real profit per product
Automated 24/7 campaign monitoring and budget protection
Transparent reporting with real numbers
Not for everyone

If you are looking for an agency that sends a colourful report and runs a single pMAX campaign, I am not the right choice. I work with clients who want to understand what is happening with their money.

⚙️
Automation

Campaign Scripts

Automated performance monitoring, dynamic keyword exclusions and budget protection. Runs 24/7 without manual intervention.

🧠
Profit Bidding

Ads Based on Real Profit

Bidding system based on net profit, not revenue. Deploy it at your own clients as your technological advantage.

📊
Data

Unified Data Dashboard

Combines e-commerce data, Google Ads and Analytics into one report. See performance at product and margin level.

🔒
Tracking

Precise Order Tracking

Order data sent server-side. Works even through ad blockers and browser restrictions.

02
For Agencies & In-house Teams

Tools and Know-How That Set Your Agency Apart

Are you an agency that wants to offer clients more than standard Google automation? I give you the tools and know-how to stand out from competitors and deploy it with your own clients.

It is not about me doing everything for you. It is about knowledge transfer. You take the tools, processes and architecture and use them wherever you need.

Typical agency outcomes
Offer clients more advanced approaches than competitors
Save dozens of hours monthly by automating routine tasks
Product-level reporting showing margin, not just revenue
A clear differentiator in a crowded agency market
First step

Not sure which service fits you?

Write to me. I will find out what you need and tell you honestly whether and how I can help.